In the 1950s, fashion designers such as Christian Dior and Balenciaga adopted the kaftan as a loose evening gown or robe in their collections.[9] These variations were usually sashless.
American
hippie fashions of the late 1960s and the 1970s often drew from ethnic styles, including kaftans. These styles were brought to the United States from people who journeyed the so-called "
hippie trail".
[9] African-styled, kaftan-like
dashikis were popular, especially among
African-Americans. Street styles were appropriated by fashion designers, who marketed lavish, Moroccan-style kaftans as hostess gowns for casual at-home entertaining.
More recently,
Jessica Simpson was often photographed wearing kaftans during her pregnancy in 2011.
[8] American fashion editor
André Leon Talley has also worn kaftans designed by
Ralph Rucci as one of his signature looks.
[12] Beyoncé, Uma Thurman, Susan Sarandon, Kate Moss, Mary-Kate and Ashley Olsen, and Nicole Richie have all been spotted in caftans.
[13] Some brands like
Willian by Keia Bounds have dedicated their 2015 Summer collections to kaftans.
[14]
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